Starbucks reusable cups5/30/2023 ![]() ![]() How did you account for this when designing Starbucks’ returnable cup programme?įrom exploring what’s inhibited uptake in earlier, smaller pilots, we’ve created the most convenient way to return and reuse a cup that allows for minimal disruption to our partner’s (employee’s) regular work routines, without disrupting any customers’ Starbucks Experience.Ĭustomers can make the change by paying a £1 deposit to enjoy their beverage anywhere in our returnable cup, before bringing it back to participating stores where they will be professionally cleaned and sanitised. Research has shown that convenience and pricing are some of the most important factors for engaging consumers in deposit return schemes. In order to test and implement reusable solutions at scale, we will use customer feedback and further insights into local operations to ensure we are offering the most effective reusables solution for all, as we work to drive reusables uptake in all our stores in Europe, the Middle East, and Africa by 2025. This forms part of our long-term commitment to reduce waste by 50 percent by 2030 and encourage reusables uptake, which also includes our 25p discount for reusable cups in store and our 5p paper cup charge, to become a resource-positive company. It’s been specifically designed to remove common barriers to reuse by increasing customer convenience. We are always looking for more innovative ways to change customer behaviour and encourage uptake of reusables, and this is one of several Starbucks reusable pilots taking place globally that will allow us to test how to move customers away from single use. This program demonstrates our commitment to making reusability the only solution long term. Can you tell us more about this project and why Starbucks has chosen the reuse/refill system? Ultimately, the company states that its 2025 goal is to create a "cultural movement" for reusables.Last month, you launched the trial of a returnable cup scheme in Europe. To get customers on board, Starbucks is also trying out incentives, including discounts, promotions and washing stations. ![]() The company noted that its test run in South Korea prevented 200,000 cups from hitting landfills in the program's first three months. Another initiative completely removes disposable cups and instead relies on personal cups, reusables or a Starbucks cup for in-house use only. The cups are then put back into the rotation for other customers. One of its pilot programs, called "Borrow a Cup," is designed to put a Starbucks-branded reusable cup in customers' hands with the intention that they return it to the store to be professionally cleaned. Starbucks is currently testing several options for reusable cups that will enable customers to grab their eco-friendly cup of joe in-store, at the drive-thru or via mobile order. This is coming even sooner - by 2024 - in the US and Canada.Īfter pausing the use of reusable cups at the start of the COVID-19 pandemic, the company reintroduced the practice in summer 2021 with contactless procedures in place. The coffee chain has unveiled plans to make reusable cups its standard.īy 2025, Starbucks wants its customers worldwide to use a "personal or Starbucks-provided reusable cup for every visit," the company said Tuesday in a statement. ![]() Starbucks has promoted non-dairy milk and eliminated plastic straws in efforts to reduce its carbon footprint, and now the company is eyeing another way to make its operations greener.
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